Mobile-first UX design for SaaS platforms goes far beyond standard UX design practices. It is an exhaustive process that includes a discovery phase of identifying user behaviors, pain points, and motivations.

This is followed by robust research of the ecosystem through user interviews, competitor analysis, user journey maps, and identifying corresponding opportunity areas.

In this webinar, we discuss a real-life case study of building a mobile-first UX design strategy for an MVP of Talento Today – a social networking and talent scouting app in the youth football domain.

Our panelists, who are hands-on designers will run you through the journey of the UX design strategy, implementation, and launch of the MVP. The Talento Today MVP onboarded 3000+ users on the App and was also placed #2 in the Sports Category of the German App Store charts.

 
Key takeaways from the webinar:
 
  • Learn product management and UX processes that help you accelerate problem discovery and product strategy
  • Get expert tips on creating a visual identity and design of a product
  • Understand design and technology considerations to keep in mind for a B2C SaaS platform
  • Focus on the importance of early user feedback and how they impact product metrics

Meet our panelists and subject matter experts

Predrag Tokovic

Predrag Tokovic

Co-Founder and Managing Director, Talento Today

Predrag Tokovic has gained work experience in investment banking at leading financial institutions in Germany. Instead of continuing his career in the financial sector, he entered the entrepreneurial world by co-founding Talento Today, where he can combine his two biggest passions: Football/Soccer & Social Science.

Dyon Nelis

Dyon Nelis

Co-Founder and Managing Director, Talento Today

Dyon is a Co-Founder and Managing Director at Talento Today. His passion for football and technology made him pursue a life in a startup, which allows him and the team to create the next generation platform for footballers to connect, create and consume football content.

Anupreeta Agate

Anupreeta Agate

Senior Product Designer, Synerzip

Anupreeta is a Product Designer with experience in defining and transforming digital products across several domains. She has worked on products in the areas of IoT, telecommunications, healthcare, gaming, e-commerce, etc. Her expertise lies in empathizing with users, understanding ecosystems in a holistic way, and being able to define effective product experiences through her solutions.

Anusha Shridhar

Anusha Shridhar

Senior Product Manager, Synerzip

Anusha is an engineer turned product manager with experience in building B2C products and moving things from 0 to 1. She has worked in various domains such as Telecommunications, Media and Automotive and her expertise lies in defining product and GTM strategy.

Moderator - Subu Sankara

Moderator – Subu Sankara

VP Software Services, Synerzip

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