This webinar discusses the decision criteria for mobile design – native app vs. web app.
We live in a time where not considering mobile adaptability of digital properties is no longer a decision. It is a given that your presence needs to be optimized for mobile platform. Users expect fast engaging mobile experiences and disappointing them can paint a bleak future for your offering. However, designing for mobile comes with its own set of challenges. How do we define mobile? Do we need to have two separate versions of websites? When do we decide if applications need to be web based or native? How do we design for so many mobile devices out there?

Nikhil Deshpande is the Director of GeorgiaGov Interactive. He leads a team of designers, writers, developers and social media strategists. Together they are bent on making the web a better place. Nikhil manages and a content publishing platform for various state agencies and elected officials.
Nikhil’s background is in advertising before moving to digital design. He is an adjunct faculty at the Savannah College of Art and Design, Atlanta campus.

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