"Working with Synerzip helped us accelerate our roadmap in ways we never thought possible!"

Naysa Mishler – Everest Effect, Co-Founder & CEO , Everest Effect

Industry : Disaster Recovery
Tech Stack : Frontend- HTML, SCSS, JavaScript, jQuery Backend – PHP, WordPress Database – MySQL DevOps – BitBucket, AWS

The Client

Everest Effect is a modern yet simple approach to the complex world of disaster relief. Founded in 2019, Everest Effect is re-imagining Disaster Recovery by enabling access to critical supplies in times of need.

Their online platform puts critical resources directly into the hands of impacted individuals to accelerate their recovery. Goods listed range from food and supplies to temporary housing and transportation.

The Challenge

Everest Effect partnered with Synerzip in 2019. Its business was increasing, and they needed to enhance their current web-based application. The partnership with Synerzip came into being on the recommendation of another customer.

“Everest Effect partnered with Synerzip as they had the required technical expertise, could support them in a variety of ways, and had experience working with startups!”

Naysa Mishler, Co-Founder, and CEO of Everest Effect

The ongoing pandemic made the client, and it’s business even more relevant. Subsequently, the Everest Effect management team wished to release their product feature – Marketplace by March 2020, in time for it to be useful. Delivering a working product in a few short weeks was an ambitious endeavor, but as we have seen, pandemics have their timeline.

The Solution

Everest Effect’s web application is WordPress based. It implements crawlers to scrape data from different websites, search engines, and social media to populate more resources from the web. To begin with, Synerzip explored different crawling options and user story grooming. Synerzip technologists used the LAMP stack with WordPress as the CMS. Additionally, two-factor authentication ensured security. The application was hosted with Amazon Web Services, and Google Analytics is the preferred tool for data analysis.

Contrary to its apprehensions, the timezone difference was not a hindrance to Everest Effect. Due to different timezones, Everest Effect could leverage continuous development cycles and make faster progress. Naysa and the team refined the requirements during US work hours, and the India team implemented them during their workday. Transparent work processes and daily sync calls made prioritizing easier.

“Our goal was to launch the Marketplace in the second half of 2020, but with the Synerzip team, we launched it in March!”

Naysa Mishler, Co-Founder, and CEO of Everest Effect

The Outcome

Synerzip team shared many ideas, brought in different points of view, and worked as a close partner to help provide solutions in these unprecedented times of need. All this high energy helped accelerate product development! Synerzip was months ahead in terms of development and delivery.

“Working with Synerzip helped us accelerate our roadmap in ways we never thought possible!”

Naysa Mishler, Co-Founder, and CEO of Everest Effect

Mishler also has great experience working with the UI/UX team at Synerzip. As a startup, many attributes are unclear, and pivoting is often necessary. This change requires flexibility, and it is the most significant advantage Synerzip offers Everest Effect.

In the past nine months, Synerzip team worked on delivering,

  • Migration of EE Platform from shared hosting to AWS
  • User experience for a new feature – Marketplace
  • Marketplace feature development

“We have used Synerzip for their design expertise several times now, for the flexibility Synerzip offers when incremental support is needed!”

Naysa Mishler, Co-Founder, and CEO of Everest Effect

Mishler is happy that they saved a considerable amount of time and money, but more because they created a product experience that they can be proud of.

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