"The work ethic and professionalism, along with an influx of client reviews make Synerzip the obvious choice. "

David Farmer – Ad Giants, Founder and CEO, Ad Giants
Industry : Advertising
Tech Stack : Web app - Java, Spring Framework, Hibernate, MYSQL, React JS, Javascript, JQuery, HTML, CSS. Mobile app - React Native, REST API. QA - Jira, Confluence, Selenium with Java language binding and Cucumber,Extent Report, log4j and Jmeter. DevOps - AWS, Bitbucket Pipelines, Docker, GoDaddy. Third-party tools used in application - X-Cart, Talk JS, Authorize.net, Acuity Scheduling.

The Client

Ad Giants provides top-level advertising experiences, products, and processes to help businesses of any size maximize their business efforts. It is a leading marketing-technology provider and developer and developer of marketing-management solutions for enterprises and small businesses.

The Challenge

Ad Giants had high fidelity wireframes ready for their application. However, they lacked the technical expertise to translate these into a working application. Assigning a product owner, accelerated the development process. They could ensure that all the domain know-how accurately translates to functional requirements. 

While developers from Synerzip were evaluating the feasibility of integrating third-party tools, UI experts implemented best practices for a pixel-perfect front end of the app. Synerzip’s developers and QA professionals took ownership of implementing 3rd party tools. They created detailed notes and documentation on integrating into the client’s application. 

The Outcome

Using its app, Ad Giants’ customers’ can now register and get an appropriate consultant assigned to them. The system then schedules a meeting between the two. As an outcome of their meeting, customers purchase a subscription. Consequently, the consultant creates a marketing plan for a customer, goes through it, customers can suggest changes in the plan, and the customer approves the plan and purchase tactics. 

Within just 5 months, Synerzip helped Ad Giants develop a future-ready mobile app for its customers and web apps for its consultants, administrators, and vendors. Consequently, using 2-week sprints, developers from Synerzip designed and developed highly available and scalable cloud infrastructure on AWS and setup CICD pipelines for deployments. 

Synerzip also provided automation and performance engineers to test and capture system behavior, performance, and scalability. Test engineers helped them validate system performance in a production environment. Additionally, the application is highly available with auto-scaling groups that can optimize cost for varying loads and performance needs. 

To enable the faster release of future functionality, Synerzip’s DevOps professionals Implemented a Bitbucket CICD pipeline to test, build, design, deploy, and maintain continuous integration and continuous delivery process. Above all, Ad Giants now has a pixel-perfect mobile app with scalable workflows that suit its business goals. 

How can we help you?

By partnering with us, clients rapidly scale their engineering team, decrease time to market and save at least 50 percent with our optimized Agile development teams.

Contact us