The Client
Talento Today is a German startup aiming to disrupt the way coaches recruit players in youth soccer digitally. It enmeshes popular features of social media platforms and applies them to youth football.
Talento Today aims to uncover talent by ensuring that it is visible to verified scouts and coaches who can do something about it and influence young kids’ lives.
The Challenge
The core purpose of Talento Today is to spotlight youth soccer talent on a safe digital platform. It aims to match coaches and scouts to players and lets them see firsthand what potential players can do, right in the palm of their hands.
Players abundantly use social media platforms, but it is fragmented and relies on virality to ensure the right people see it. Lack of success with this hit-and-miss approach paved the way for Talento Today, technologically disrupting youth soccer’s scouting process. Synerzip aided by hosting workshops to define the challenges faced by target personas. It also uncovered latent needs and defined transparent workflows for each target persona.
Talento Today is immensely passionate about breaking down the scouting barrier through tech. However, it lacks the technical expertise to formulate a robust technical solution that would address the challenge head-on. After a lackluster experience with previous technology partners, Talento joined hands with Synerzip. The partnership results in the customer-facing application and the infrastructure supporting it are built using proven technology and scalable to support future needs.
The Solution
Synerzip helped create a one-of-a-kind mobile application that brings together coaches, players, and scouts on a digital platform. The platform enables them to interact with each other in a structured, standardized, and transparent way.
Synerzip works with Talento Today to channelize its vision and mission to a technology solution. Synerzip’s UX team built on its experience and expertise in developing mobile apps to craft a pixel perfect UI for the app. The primary consideration being that the target audience is mainly 14-18 years of age.
This app was the first launch for Talento Today. It was vital to learn from the ground, which required rapid responses to changes. Synerzip selected a tech stack that ensured the ability to incorporate these changes with minimum lead times. Following an Agile methodology and using 2-week sprints, developers from Synerzip designed and developed a highly available and scalable cloud infrastructure on AWS and set up CICD pipelines for rapid deployments.
The Outcome
Talento Today now has a functionally robust and elegantly designed mobile application for both Android and iOS users. Players sign up on the platform to start uploading player reels showcasing their talent. Scouts and coaches can then discover these reels in the Explore section of the app. To create a social community, players can also follow each other to have a feed containing each other’s athletic updates.
Coaches can manage their players using the app by creating teams and adding players to these virtual groupings. They can also add training videos and tag players to it, especially during the COVID period, where the on-ground training is limited. Even more, coaches can rate players, which will be useful for the scouts and seek talented players.
In under 3 months since launching, over 3,000 users use the Talento Today app. The app ranked #2 in the Sports Category of the German App Store charts for several days.
The Tech Stack
- Mobile App:- ReactNative, GraphQL, Hasura, AWS Cognito, AWS SNS
- Admin panel:- Angular JS
- DevOps:- AWS, AppCentre, BitBucket Pipelines.
- Analytics:- MixPanel, SmartLook, Crashlytics
For frontend: ReactNative to save time and cost since same code can be reused on both iOS and Android App
For Backend:
- GraphQL to ensure faster response time in data/ API response retrieval since enables the front-end to query exactly what it wants
- Hasura as it provides CRUD (Create, Read, Update, Delete) functionality instantaneously hence shortens development cycle
- AWS Amplify, Cognito and SNS which provides scalable services for user onboarding, real-time feeds and targeted campaigns
Mix Panel has also been integrated with the app to get insights on user behavior.
Serverless and SaaS are a decisive match, as are Synerzip and AWS. Synerzip is uniquely positioned to design and build SaaS applications for various verticals and use cases, having serviced public and private, startup and enterprise clients. The serverless mindset intersects with a SaaS model in that both equip your business with the flexibility and agility to be cost-effective and mitigate risk. The robust suite of AWS services provides the peace of mind needed to let go of the operational component and instead focus entirely on driving profitability and growth. As an Advanced Tier AWS Consulting Partner with a serverless SaaS delivery specialization, Synerzip can help you achieve faster time-to-value with your application.
“Synerzip team is very responsive & quick to adopt new technologies. Team naturally follows best practices, does peer reviews and delivers quality output, thus exceeding client expectations.”
“Synerzip’s agile processes & daily scrums were very valuable, made communication & time zone issues work out successfully.”
“Synerzip’s flexible and responsible team grew to be an extension to the StepOne team. Typical concerns of time zone issues did not exist with Synerzip team.”
“Synerzip worked in perfect textbook Agile fashion – releasing working demos every two weeks. Though aggressive schedules, Synerzip was able to deliver a working product in 90 days, which helped Zimbra stand by their commitment to their customers.”
“Outstanding product delivery and exceptional project management, comes from DNA of Synerzip.”
“Studer product has practically taken a 180% turn from what it was, before Synerzip came in. Synerzip cost is very reasonable as compared to the work they do.”
“Synerzip makes the timezone differences work FOR the customer, enabling a positive experience for us. ‘Seeing is believing’, so we decided to give it a shot and the project was very successful.”
“The Synerzip team seamlessly integrates with our team. We started seeing results within the first sprint. And due to the team’s responsiveness, we were able to get our product to the sales cycle within 7 months.”
“Product management team from Synerzip is exceptional and has a clear understanding of Studer’s needs. Synerzip team gives consistent performance and never misses a deadline.”
“Synerzip is different because of the quality of their leadership, efficient team and clearly set methodologies. Studer gets high level of confidence from Synerzip along with significant cost advantage of almost 50%”
“Synerzip’s hiring approach and practices are worth applauding. Working with Synerzip is like
“What you see is what you get”.”
“Synerzip has dedicated experts for every area. Synerzip helped Tangoe save a lot of cost, still giving a very high quality product.”
“Synerzip gives tremendous cost advantage in terms of hiring and growing the team to be productive verses a readymade team. Synerzip is one company that delivers “co –development” to the core!”
“Synerzip is a great company to work with. Good leadership and a warm, welcoming attitude of the team are additional plus points.”
“Our relationship with Synerzip is very collaborative, and they are our true partners as our values match with theirs.”
“Synerzip has proven to be a great software product co-development partner. It is a leader because of its great culture, its history, and its employee retention policies. ExamSoft’s clients are happy with the product, and that’s how ExamSoft measures that all is going well.”
“They possess a great technical acumen with a burning desire to solve problems. The team always takes the initiative and ownership in all the processes they follow. Synerzip has played a vital role in our scaling up and was a perfect partner in cost, efficiency, and schedules.”
“As we are a startup, things change on a weekly basis, but Synerzip team has been flexible in adapting the same”
“Synerzip team has been very proactive in building the best quality software, bringing in best practices, and cutting edge innovation for our company.”
“We’ve been working for more than six years with Synerzip and its one of the better, if not the best, experience I’ve had working with an outsourcing company.”
“My experience with Synerzip is that they have the talent. You throw a problem at them, and someone from that team helps to solve the issue.”
“The breadth and depth of technical abilities that Synerzip brings on the table and the UX work done by them for this project exceeded my expectations!”
“Synerzip UX designers very closely represent their counterparts in the US in terms of their practice, how they tackle problems, and how they evangelize the value of UX.”
“Synerzip team understood the requirements well and documented them to make sure they understood them rightly.”
“Synerzip is definitely not a typical offshore company. Synerzip team is incredibly communicative, agile, and delivers on its commitments.”
“Working with Synerzip helped us accelerate our roadmap in ways we never thought possible!”
“While working with Synerzip, I get a feeling of working with a huge community of resources, who can jump in with the skills as needed.”
