The Client
Based in the Midwest, the client offers data analytics and insights solutions based on their proprietary platform. The platform unifies cognitive computing, machine learning, semantic technologies, optimization, and data technologies.
The Challenge
Most business intelligence solutions offer post-action analysis that is of diminishing value in today’s fast-paced markets. The real value of business intelligence solutions lies in predictive, actionable intelligence.
The client needed a platform that would support enterprise executives with data-driven insights fueling their decision-making process. It intends to do this by converging vast silos of data that currently exist within organizations via an engine that delivers optimized solutions using artificial intelligence models.
The client’s cognitive decision-making platform has multi-fold objectives.
It must monitor and analyze current business events and give timely insights and predict events that may affect the business in the near and mid-term. The platform must also identify future opportunities that the company can leverage.
The platform would use prescriptive analytics and alert users of any issues ahead of time. It would also use AI to recognize patterns in enterprise data and spot aberrations and erroneous behavior. These would apply for specific business situations under certain boundary conditions. The solution should also provide a context-aware, personalized solution to resolve any identified issues.
Keeping scalability in mind, the client wished to apply any learnings and solutions that the platform would present across multiple industries and domains.
The Solution
Synerzip’s team of highly trained professionals helped the client setup AWS CodePipeline with its own set of scripts for automated configuration of microservices. This was a one-time activity. In the background, AWS CloudFormation hosted the development and infrastructure configuration. This helped the client drastically reduce configuration time and minimize effort by simply configuring only the parameters they needed for the service and not worrying about how the service is implemented or run.
The team effortlessly fixes pipeline errors and issues using nested triggers. Separate accounts were used to ensure security compliance at the environment level. To ensure control over the process, manual checks are implemented up until the Delivery stage. Post this, the Deployment stage is fully automated up until Production.
The Retail Perspective
The Retail industry is aptly suited for validating the platform.
With wafer-thin margins, large store chains are under immense pressure from continually changing market dynamics. New business models such as manufacturers going directly to consumers are emerging as a successful model.
These players are also leveraging analytics and big data learning to be more customer-centric. The good news for large retail chains is that they are sitting on massive data lakes, which can yield valuable insights that would positively impact their profitability.
The product management team here at Synerzip has substantial experience in engineering solutions for the Retail industry across Fortune 500 clients. This domain knowledge helped the client and Synerzip get on the same page about the goals and the exact solution needed to achieve these objectives.
The MVP
The MVP includes two AI product offerings – a voice-based conversational interface, and the cognitive decision-making platform. For product validation, Synerzip reached out to industry connects as well as enterprises as per the target market identification. Synerzip assisted the client to onboard one of the largest lingerie retailers in the US as an early adopter. Based on their feedback, Synerzip validated the product concept and further fine-tuned the platform.
The Outcomes
To get a better sense of the current technological prowess at the ground level, Synerzip did an exhaustive competitive analysis of the players offering similar solutions. These were mostly enterprise-scale companies that have invested in the uncharted territory of AI, have mature IT processes and the infrastructure to process the enormous amount of data.
IBM seemed to be the only player that satisfied all conditions; however, its Watson engine is generic and not meant for specific business problems. The client saw an opportunity here to set the rules for a nascent but high-potential market.
Synerzip partnered with the client to engineer a solution that can process hot and cold data streams from any client’s data lake. As part of the product-market fitment, Synerzip identified the following use cases in the merchandising and marketing function, on the product, operations, and customer side,
- Predicting sales
- Optimizing product assortments
- Enhancing loyalty programs
- Streamlining store operations
- Inventory optimization
- Personalization using customer segmentation
- Optimal pricing
- Cross-sell and up-sell
- Devising a win back customer strategies, and,
- Customer lifetime value (CLV) analysis
- Shaping the product portfolio
Synerzip helped the client create a product concept using a voice-based conversational system that recognizes the human voice and uses NLP (natural language processing) to analyze big data in real-time. The platform looks for trends, operational metrics such as sales, margins, Stock to sales ratios, Sell-through, and GMROII.
Synerzip further extended this feature to include a predictive feature along with a context-aware language interface. For, e.g., If the user asks, “What are the sales of brand X in Q2 of 2018?” The system would not only answer this question but will also present answers to the most likely asked question that might follow – “What were the Gross Margins for brand X?” and “Which store recorded the most sales for brand X?”
The intent here is to engage the user in a guided conversation to analyze the business situation and to offer additional analytical details. Machine learning algorithms would learn the user’s behavior and preferences. The AI system would then learn from the user’s actions to optimize subsequent responses under similar conditions.
“Synerzip team is very responsive & quick to adopt new technologies. Team naturally follows best practices, does peer reviews and delivers quality output, thus exceeding client expectations.”
“Synerzip’s agile processes & daily scrums were very valuable, made communication & time zone issues work out successfully.”
“Synerzip’s flexible and responsible team grew to be an extension to the StepOne team. Typical concerns of time zone issues did not exist with Synerzip team.”
“Synerzip worked in perfect textbook Agile fashion – releasing working demos every two weeks. Though aggressive schedules, Synerzip was able to deliver a working product in 90 days, which helped Zimbra stand by their commitment to their customers.”
“Outstanding product delivery and exceptional project management, comes from DNA of Synerzip.”
“Studer product has practically taken a 180% turn from what it was, before Synerzip came in. Synerzip cost is very reasonable as compared to the work they do.”
“Synerzip makes the timezone differences work FOR the customer, enabling a positive experience for us. ‘Seeing is believing’, so we decided to give it a shot and the project was very successful.”
“The Synerzip team seamlessly integrates with our team. We started seeing results within the first sprint. And due to the team’s responsiveness, we were able to get our product to the sales cycle within 7 months.”
“Product management team from Synerzip is exceptional and has a clear understanding of Studer’s needs. Synerzip team gives consistent performance and never misses a deadline.”
“Synerzip is different because of the quality of their leadership, efficient team and clearly set methodologies. Studer gets high level of confidence from Synerzip along with significant cost advantage of almost 50%”
“Synerzip’s hiring approach and practices are worth applauding. Working with Synerzip is like
“What you see is what you get”.”
“Synerzip has dedicated experts for every area. Synerzip helped Tangoe save a lot of cost, still giving a very high quality product.”
“Synerzip gives tremendous cost advantage in terms of hiring and growing the team to be productive verses a readymade team. Synerzip is one company that delivers “co –development” to the core!”
“Synerzip is a great company to work with. Good leadership and a warm, welcoming attitude of the team are additional plus points.”
“Our relationship with Synerzip is very collaborative, and they are our true partners as our values match with theirs.”
“Synerzip has proven to be a great software product co-development partner. It is a leader because of its great culture, its history, and its employee retention policies. ExamSoft’s clients are happy with the product, and that’s how ExamSoft measures that all is going well.”
“They possess a great technical acumen with a burning desire to solve problems. The team always takes the initiative and ownership in all the processes they follow. Synerzip has played a vital role in our scaling up and was a perfect partner in cost, efficiency, and schedules.”
“As we are a startup, things change on a weekly basis, but Synerzip team has been flexible in adapting the same”
“Synerzip team has been very proactive in building the best quality software, bringing in best practices, and cutting edge innovation for our company.”
“We’ve been working for more than six years with Synerzip and its one of the better, if not the best, experience I’ve had working with an outsourcing company.”
“My experience with Synerzip is that they have the talent. You throw a problem at them, and someone from that team helps to solve the issue.”
“The breadth and depth of technical abilities that Synerzip brings on the table and the UX work done by them for this project exceeded my expectations!”
“Synerzip UX designers very closely represent their counterparts in the US in terms of their practice, how they tackle problems, and how they evangelize the value of UX.”
“Synerzip team understood the requirements well and documented them to make sure they understood them rightly.”
“Synerzip is definitely not a typical offshore company. Synerzip team is incredibly communicative, agile, and delivers on its commitments.”
“Working with Synerzip helped us accelerate our roadmap in ways we never thought possible!”
“While working with Synerzip, I get a feeling of working with a huge community of resources, who can jump in with the skills as needed.”
