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Lean Startup Conference 2013 Takeaway 3 – The Portfolio Approach

The Portfolio Approach 

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Intuit applies a portfolio approach to the management of products. A product lifecycle is an S shaped curve as shown in the diagram. Four stages of product lifecycle are depicted by the S shaped curve- explore, exploit, sustain, retire/replace. Intuit’s portfolio consists of three horizons. Horizon 1 is current flagship and core products that are generating revenue and earning profits, Horizon 2 is evolution products, Horizon 3 is exploration products. Top management at Intuit actively considers Horizon2 and Horizon 3 products as candidates for tomorrow’s flagship products .

 

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About the Writer

  • Vinayak Joglekar
    Co-Founder and CTO, Synerzip

    Vinayak Joglekar is the Co-Founder and Chief Technology Officer of Synerzip. Vinayak built and scaled Synerzip’s project teams by attracting and retaining top-notch talent in the fiercely competitive market in India. He took the entrepreneurial leap in 1983 after he quit a programmer-analyst position in Alfa-Laval. Vinayak’s passion for technology skills development drove his ventures in recruitment, training and consulting. He is a certified J2EE programmer and an architect with an active interest in Social, Mobile, Cloud and Big Data technologies. Apart from being the CTO, he mentors bright minds in software development and product delivery. Vinayak has an MBA from Indian Institute of Management, Calcutta and BSME from Indian Institute of Technology, Bombay.

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