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Brian Thompson, Co-Founder & Chief Product Officer, Iconixx

Client Summary: Iconixx is an enterprise-class, cloud-based software for sales performance management. It enables organizations to increase sales productivity, and improve overall profitability by automating, analyzing and optimizing commission and incentive processes.

Key points:

  • Iconixx started with a development team of 6-12 developers based in Austin, Texas, USA.
  • They were looking to expand the team in a cost-effective manner.
  • 5-6 years ago, Iconixx found a smaller organization out of India with offshore resources.
  • Iconixx ran into a challenge with this organization having a lot of turnover and regularly had to start the process over again of re-training new offshore team members.
  • After too much turnover, Iconixx looked for a company that was more established with a larger pool of resources.
  • Iconixx wanted an organization that invested in team members who were interested in being with the company for a longer period of time.
  • After interviewing Synerzip’s team members, Iconixx was pleased some had worked at Synerzip 7-8 years and many at least 3 years.
  • Iconixx has worked with Synerzip 4 years and only had to transition one resource out of the group.
  • During these 4 years, Synerzip has maintained a very consistent and extremely productive team.
  • The cost has been more compared to the previous organization, but Synerzip has been more cost-effective.
  • The Synerzip resources were significantly more productive and maintained that productivity over years versus short spans of a few months.
  • Overall experience with Synerzip is much smoother and interaction with the team is more cohesive.
Client

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